How long has it been since you were free of notifications on emails you haven't read yet? Maybe it's time you marked them all as read.
The Shift Blog
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Everyone has their significant others or their dogs on their phone lock screens. Who's to say we can't have them on our Gmail theme, too?
Keeping your customers and followers engaged requires a lot of communication. That includes with email newsletters. People want to know what's going on with your brand and your company without it feeling like a chore which is why newsletters are awesome.