Writing great follow-up emails is an imprecise art.
Sure, you could simply reiterate what you’ve already mentioned in your first email, add a couple of bold words and exclamation points throughout, and sign off with the all-too-classic, “Hope to hear from you soon!”
Or, you could learn the art of writing exceptional follow-up emails—you know, the ones that encourage openings, capture attention and invoke action from readers.
Believe it or not, writing great follow-up emails could be the difference between lackluster campaign performance and high response and engagement rates.
Leaning on some of the best advice from across the web, we’ve compiled 8 tips that cover how to write great follow-up emails and get the conversation rolling with recipients.
We’ve broken these tips down into what we consider to be four of the most important aspects of a follow-up email: subject line, body, tone, and structure.