Remember that Google Hangouts conversation you had that one time and then archived it? The good news is, it's not gone forever. Let's get it back!
WhatsApp might be able to back up all of your messages, but aren't there some you'd rather delete forever?
In a similar vein to deleting and recovering a Trello board, the archive vs. delete debacle when it comes to Trello cards is confusing. What's the difference?