The Shift Blog

Updates, ideas, tips & tricks to keep you on top of Shift.

How to Write Great Follow-Up Emails

Writing great follow-up emails is an imprecise art.

Sure, you could simply reiterate what you’ve already mentioned in your first email, add a couple of bold words and exclamation points throughout, and sign off with the all-too-classic, “Hope to hear from you soon!”

Or, you could learn the art of writing exceptional follow-up emails—you know, the ones that encourage openings, capture attention and invoke action from readers.

Believe it or not, writing great follow-up emails could be the difference between lackluster campaign performance and high response and engagement rates.

Leaning on some of the best advice from across the web, we’ve compiled 8 tips that cover how to write great follow-up emails and get the conversation rolling with recipients.  

We’ve broken these tips down into what we consider to be four of the most important aspects of a follow-up email: subject line, body, tone, and structure.

Nadia Tatlow

General Manager, Shift - 14 Sep, 2018

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Listen Up, Inbox By Gmail Users: Here’s What You Need To Know

Google just announced its plan to phase out Inbox by Gmail by the end of March 2019 “to focus solely on Gmail.” After its initial invitation-only release in 2014, Inbox by Gmail has been a testing ground for new email functions.

Jaeyou Park

Marketing Associate - 14 Sep, 2018

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How To Create Gmail Filters for Your Accounts

Between the endless stream of marketing emails, unimportant notifications and the occasional forwarded chain email sent by an old-fashioned relative, it can be difficult to make sure that you're seeing the important messages in your inbox. Creating Gmail filters can help you sort through the chaff and never miss another important email.

Nadia Tatlow

General Manager, Shift - 21 Aug, 2018

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