The Shift Blog

Updates, ideas, tips & tricks to keep you on top of Shift.


Top Spotify Playlists for Getting Work Done

Music is one of the most potent drugs on earth.

The right music can energize us, help us unwind, put us to sleep, promote creativity, change our mood, and even give us an extra dose of motivation.

From a work standpoint, research has found that music aids in increasing productivity and performance, making repetitive tasks easier and helping us escape our physical settings from time to time.

Now it makes sense why so many of us are more effective in our work when we’re simultaneously listening to some quality tunes.

That said, we went on a hunt for the best music for staying productive in your daily workload.  

We narrowed our findings down to eight ready-made Spotify playlists that we know for sure will get your blood and productivity flowing—these are in no particular order.

Thank us later.

Nadia Tatlow

General Manager, Shift - 27 Sep, 2018

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How to Write Great Follow-Up Emails

Writing great follow-up emails is an imprecise art.

Sure, you could simply reiterate what you’ve already mentioned in your first email, add a couple of bold words and exclamation points throughout, and sign off with the all-too-classic, “Hope to hear from you soon!”

Or, you could learn the art of writing exceptional follow-up emails—you know, the ones that encourage openings, capture attention and invoke action from readers.

Believe it or not, writing great follow-up emails could be the difference between lackluster campaign performance and high response and engagement rates.

Leaning on some of the best advice from across the web, we’ve compiled 8 tips that cover how to write great follow-up emails and get the conversation rolling with recipients.  

We’ve broken these tips down into what we consider to be four of the most important aspects of a follow-up email: subject line, body, tone, and structure.

Nadia Tatlow

General Manager, Shift - 14 Sep, 2018

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Listen Up, Inbox By Gmail Users: Here’s What You Need To Know

Google just announced its plan to phase out Inbox by Gmail by the end of March 2019 “to focus solely on Gmail.” After its initial invitation-only release in 2014, Inbox by Gmail has been a testing ground for new email functions.

Jaeyou Park

Marketing Associate - 14 Sep, 2018

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