The Shift Blog

How to Write Great Follow-Up Emails

Writing great follow-up emails is an imprecise art. Sure, you could simply reiterate what you’ve already mentioned in your first email, add a couple of bold words and exclamation points throughout, and sign off with the all-too-classic, “Hope to hear from you soon!” Or, you could learn the art of writing exceptional follow-up emails—you know, the ones that encourage openings, capture attention and invoke action from readers. Believe it or not, writing great follow-up emails could be the difference between lackluster campaign performance and high response and engagement rates. Leaning on some of the best advice from across the web, we’ve compiled 8 tips that cover how to write great follow-up emails and get the conversation rolling with recipients.   We’ve broken these tips down into what we consider to be four of the most important aspects of a follow-up email: subject line, body, tone, and structure.

Nadia Tatlow

General Manager, Shift - 14 Sep, 2018

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How To Sync Multiple Gmail Calendars (For Viewing & Editing)

Link all of your Gmail calendars in one place so you can view and edit them at any time, anywhere. Having a simple calendar with everything you need to do in one place speeds up your efficiency and keeps you on top of all tasks. Here's how to set up this Gmail Calendars feature in Shift. 

Nadia Tatlow

General Manager, Shift - 21 Aug, 2018

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How To Organize Your Emails With Gmail Conversations

When you learn how to organize your Gmail accounts with conversations, you'll quickly be able to move through your tasks and gather information with ease.

Nadia Tatlow

General Manager, Shift - 17 Aug, 2018

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22 New Apps To Get Your Creativity & Productivity Flowing

We live in an app-obsessed world, which makes it more important than ever to take the time to hone in on a few apps that work for you and your personal workflow. After all, apps are supposed to help you de-clutter and simplify things. Here at Shift HQ, the jury is still out on what the best apps are, but we are committed to providing our most productive customers with the choices they need to get work done faster.

Nadia Tatlow

General Manager, Shift - 13 Aug, 2018

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The Ultimate Hack: Boost Your Team's Productivity

We all have a few productivity tools that are critical to project management and team collaboration, and yet, it's easy to become overwhelmed by the sheer number of options out there. Increasing the number of apps and accounts you and your team manage daily can actually compromise productivity.

Nadia Tatlow

General Manager, Shift - 08 Aug, 2018

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Top Productivity Tips Really Smart People Use

They say time is the only thing we can’t get more of, which is why we’re so passionate about finding shortcuts that work.Let’s face it—whether you fancy yourself a productivity master or not (yet)—we all need a little nudge here and there to help us re-center our day and focus. 

Nadia Tatlow

General Manager, Shift - 27 Jul, 2018

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How to Use Facebook Business Manager for Multiple Accounts

If you’re part of a marketing team or have done any form of advertising on Facebook, it’s almost guaranteed that you’ve heard of or used Facebook Business Manager. This handy platform makes it easy to take control of your company’s Facebook page and ad campaigns.    In this article, we’ll discuss two simple ways to manage multiple accounts at once. But first, let’s dive into some of its best features.

Olivia Scholes

Marketing Associate - 12 Jul, 2018

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The Shift Referral Program Just Got Even Better

So, you’ve got lots of friends, colleagues, family member asking you for productivity tricks. ...And since you’re already a Shift Boss, it probably sounds a bit like this: How do you get so much done every day and stay balanced? How did you respond to that email so fast? How did you like my Facebook post less than 1 minute after I published it? How do you keep up with all of your Slack and WhatsApp messages? As much as we all enjoy being a bit smug with our answers to these questions, we enjoy sharing Shift with friends even more… Which is why we created the best referral program ever.

Nadia Tatlow

General Manager, Shift - 12 Jul, 2018

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The Top Apps for Maximum Productivity & Focus

Want in on a secret? When you have all of the apps that make you productive in one place, getting stuff done gets a lot easier. And while it can be fun to test out new apps as they come on the market, what’s more important is narrowing it down to the ones that make your workflow more effective, and (hopefully) enjoyable.

Nadia Tatlow

General Manager, Shift - 27 Jun, 2018

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How to Manage Distractions & Keep Focus in a Noisy Digital Age

Our digital devices are always dinging, flashing, or vibrating with alerts, texts, and reminders, indicating that we are constantly—and in some cases, involuntarily—connected. Information has never been so readily available, or so distracting. With so much competing for our attention, it seems nearly impossible to completely narrow our focus to the right things. But, research shows that focus is actually the gateway to thinking. Meaning that without it, your thinking—and everything else that follows, like productivity, performance, and concentration—suffers.

Nadia Tatlow

General Manager, Shift - 30 May, 2018

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